Pre Zwift installation scenario
A successful family owned local pizza retailer that has a loyal client base and a reputation for making great pizza. With a small amount of staff onboard Pedros spends a lot of time in preparation for peak service times. During their peak times the phones at Pedros don’t stop and they are losing one of their staff from the kitchen as well as a delivery driver to answer customers calls. The resulting extra man hours spent on the phone increased their expected delivery time enormously. Marketing at Pedros consisted of take-away menu letterbox drops within the local area and the effectiveness of this type of advertising was impossible to accurately calculate. Pedros had no online presence so marketing in this arena was never an option, as such they felt as if they were losing customers to the larger players in the industry. They knew they needed to target the online marketplace but the time and money required to develop a comprehensive online ordering and marketing portal was far beyond reach. Pedros owner Marco Calderazzo found it diffi - cult to compete with the industry big players due to their marketing presence and power.

Post Zwift utopia
With the installation of a simple and streamlined yet comprehensive and dynamic ordering system things at Pedros have dramatically changed. The phones barely ring during peak times and the average delivery waiting time has been reduced dramatically. The extra man hours saved through not answering so many telephone orders has allowed the business to run more effi ciently and effectively. The flat screen which Zwift installed next to the front till informs the till operator when new orders arrive along with a live summary of the shifts totals. The receipt printer in the kitchen automatically prints the order information along with the customers delivery address. Marco can rest assured that every order received through the online ordering portal has been paid for and verifi ed before being processed. The new system allows for a much higher order volume than could ever be reached with traditional phone ordering. The new streamlined order process saves an enormous amount of time for the business and their customers. All customer information is automatically stored into the marketing portal so now Pedros can easily market towards their customers automatically through the intelligent automated marketing portal. This portal profi les customers according to who they are, where they are, what they’re ordering and when they’re ordering so the advertising sent has the highest chance of effectiveness. Pedros now competes on a level playing ground as the industry big players. The easy to use customised website that still looks and feels like the family owned restaurant and a superior marketing ability has allowed Pedros to stay ahead of the curve and easily compete with competition all for the cost of a couple of large pizza’s a week. Pedros now enjoys access to their online portal where they have access to so much more: ο Detailed order statistics ο ustomer locations pin pointed on an interactive map ο Order summaries, products sold, ingredients added/removed, average/minimum/ maximum order times ο Customisable menu items, prices, photos, information ο Knowing who and where Pedro’s customers are along with what and how much they are purchasing has allowed them to be able to target area’s with traditional print marketing and reward their loyal custom

Scenario
Mid afternoon on a Friday, worried about dinner, working hard and running out of time before the late afternoon presentation, an email is received in his work inbox from his favourite local Pizza restaurant with is favourite order as a special deal. “Order now to receive your hot pizza tonight when you get home”. Taking this opportunity to quickly log in, select the delivery time and choose his favourite Friday night pizza, he can rest easy that dinner is taken care of after one simple step. Receiving an SMS confi rmation and email receipt his Friday dinner worries are no more!