An active database of customers is a business’ biggest asset.
Conversely, a lack thereof can be absolutely detrimental to a business in any
In order for your business to flourish, you need to personally
and directly communicate with your customers; share news and updates, promote
specials, and anything else that may be relevant to your particular
business. Over time, this will build strong relationships and
encourage customer loyalty. Remember – customers who are happy and feel appreciated are
more likely to support your business and recommend it to others. Needless to point out that word of mouth is king.
We’ve done some research and found that businesses within the hospitality sector who have an active
database of 500 customers or more get on average 5 times more orders than businesses
whose database is less than 500*. And the average value of their orders
received is a massive 138% higher. That’s a huge $22.50 per order- pretty
When it comes to orders placed
via apps, the results are even better. Businesses with databases of 500 customers or more, get on
average 7 times more orders than businesses whose database is less than 500*.
Their average order value is also a whopping 168% higher*.
How do you grow a database?
A business really need not come up with super elaborate ways
to increase the number of customers in their database. Simple but effective is the best way to go:
~ Organise an in-store competition
where customers enter by leaving their business cards
~ Save customer details from table bookings
~ Encourage customers to leave their details on mailing list sign-up
~ Have an email subscription link on your website
~ Create customer birthday & loyalty programs
~ Create a reward based referral program
~ Ask customers to fill out surveys and feedback forms
At Zwift, we help businesses grow their customer databases.
So get in touch with our marketing reps to find out how we can grow yours too.
Contact us here
or simply give us a call on 1300 768 877.