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The zRead – Zwift news and industry trends

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Celebrating National Pizza Day!


February 9th is National Pizza Day


Pizza is the fastest growing food trend in the Asia Pacific. It’s no surprise that foodies decided to dedicate a whole day to celebrate crust, cheese & so much more!

Check out these fun facts about Pizza:

Australians eat approximately 10 hectares of pizza annually.  

The largest pizza in the world was 131 feet in diameter, and weighed 51,257 pounds.

Pizzerias constitute 17 percent of all restaurants worldwide.

The longest delivery took place in 2004 when a vegetarian pizza was transported from Feltham (England) to Melbourne on a journey over 10,000 miles.


And guess which word is ranked #1 on Google Search year on year?

…That’s right: PIZZA!


If that's not enough to convince your customers, check out the promo tips below.


A new product on your menu

Get creative and mix existing ingredients to create a new combination. You can also ask for your customers’ thoughts. Surely they have dreamed about the perfect pizza, it’s time to make it happen!

Pizza Deals for everyone

Make sure to add some irresistible pizza specials to your menu. They key is to cater to everyone by creating different deal sizes. Offer a single deal for those movie nights on the couch, or a super large deal for the parties over the weekend! Whatever you decide, start by looking at your order trends. How many pizzas do your customers normally order? On which days of the week do they order the most? This will help you determine which offers they cannot refuse.



Unique Pizza Shapes

Surprise your customers with new pizza shapes! Heart shapes will be a hit this Valentine's Day. Some pizzerias have gone the extra mile and created pizzas in the shape of a footy ball or a certain country. Check out some incredible and strange shapes here.


Pizza of the Month/Week

Invite your customers to try different flavours by putting the focus on a different pizza every month or week. Give them an extra incentive by slightly reducing the price of this pizza for a limited time. Here’s a tip: work with seasonal produce. If mushrooms are in season, it’s worth promoting your vegetarian pizza!

D.I.Y. Pizzas – “Do It Yourself”

Allow your customers to express their creative side with a D.I.Y. Pizza on your menu. It’s all about customisation!

Would you like more advice on pizza promos?

Not in the pizza industry but still want to make the most of your business?

Contact the team at Zwift today.


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