Google AdWords is an advertising service designed for businesses wanting to promote their products and services on Google and/or its partner networks.
It can be slightly confusing at first, but once you get the gist of it, the results can exceed your expectations!
How does it work?
First you set up a campaign and define your goals. Then you create ad groups to segment the different areas of your business. Finally you create ads that describe your products or services.
There are different types of ads. You might have come across them before while browsing the web or using your favourite app. It’s really important to choose the right ad format; whether you decide to go for text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads.
Here is an example of a text-based search ad on a mobile:
You can target customers searching on Google via the Search Network. Or you can utilise the Display Network and capture their attention while they browse Google partner websites relevant to your business. For example, if you own a flower store, you can decide to show your ad on a website about weddings since customers browsing this site might be interested in your products.
Why invest in Google AdWords?
Get more customers
AdWords will expose your website to a wide audience of searching customers.
Choose your audience
Whether you’d like to advertise locally or expand your reach - AdWords allows you to do both, and more.
Reach customers at the perfect moment
Your business will be shown to customers exactly when they are searching for the things you offer.
Only pay for results
You decide on a budget and it only gets used when a customer clicks on your ad, views your video on YouTube or calls your business (depending on the type of ad you decide to go for).
Monitor your campaign
Easily track your results and adjust your campaign at any time.
AdWords is a great tool to grow any business.
But it’s also important to have a user-friendly website, consistent branding online and to engage with your customers on a regular basis!
Contact us now and start making the most of your business online.