76% of consumers say the most important aspect of a website is ease of use*.
A functional, user friendly website is therefore imperative for your business.
Let’s take a look at what makes for a truly standout website your customers will want to come back to time and time again…
Unique Branding & Accurate Business Information
Make sure the branding on your website is unique so you stand out from the crowd. Also, basic information customers are going to want to know about your business, such as your phone number, opening hours and address need to be very clearly displayed. Ideally, your phone number and address should be visible no matter what page of the website is being viewed, such as in the header or on a sidebar. It’s also a good idea to include a map to help people find you.
Up-to-Date Menus & Mouth-Watering Photography
Your full menu not only needs to be up to date, it needs to be accompanied by eye-catching photos to whet the appetite of your customers. People “eat with their eyes”, as they say, and that couldn’t be more true! Websites with quality menu photography get 97% more orders than those without**. 97%!!!
With the amount of time people are spending on their smartphones these days, having a mobile friendly website is no longer a nice bonus, but an absolute MUST. Not only are websites that display well on a mobile more user friendly, they rank higher in Google search results. That’s right! Google will punish your website if it’s not mobile friendly. A dedicated ordering app for mobile is another way to reach your on the go customers.
Make it straightforward for dine in customers to book a table by having a quick and easy booking feature. You’ll fill those tables and your customers will love you for the convenience.
‘About Us’ Page
It’s always good to provide some background information and to tell your customers who you are and what you’re all about, but the other advantage of having an ‘About Us’ page is that with a relevant selection of keywords it can help boost your SEO (Search Engine Optimisation) and ensure you rank higher on Google. Win-Win!
Consider offering some special deals and promotions that are only available on your website. This will motivate your customers to buy more, spend more time searching the site and help ensure they come back for repeat orders.
Mailing List Sign Up
A solid customer database adds significant value to your business and can help to increase orders, so allow your customers to easily sign up through your website. For example, you can run seasonal promotions or communicate about events by sending email campaigns direct to your mailing list.
Make some suggestions for related menu items at the payment gateway. This is an effective way to up-sell. If your customer has ordered pizza, suggest some garlic bread and a cold bottle of soft drink before they make their payment. You might be surprised by how effective the power of suggestion is!
Easily Updateable with Back End Support
A good website will be easy to quickly edit and update, with back end tech support available. If for example your opening hours change or you want to include a pop up announcement about a promotion, these changes shouldn’t take too much time or be a headache to make. With a Zwift ordering website, making such changes is as simple as making a phone call to our 24/7 tech team or updating it yourself from your Business Portal.
Social Media Integration
Include links to your social media pages and the option to ‘like’ them from your main website. This is a great way to gain more exposure, with people discovering your website and talking about it in a public medium. This also allows your customers to share news you might have about menu updates, specials and upcoming events.
When all's said and done, it’s about creating a friendly user experience. If your website is difficult or clumsy to use, your customers WILL go elsewhere.
The custom ordering websites we build at Zwift tick all of the above boxes, so if you want to improve your current website or increase your overall orders, contact us today and get a uniquely branded ordering website both your staff and customers will love.
*Hubspot Survey 2011
**Photography statistics remain the property of Zwift International Pty. Ltd.