Customer Loyalty Programs...if you’re not a member of one now, you probably have been at one point or another.
Perhaps the most common introduction to Loyalty Programs is the coffee shop card...you know the one. It gets stamped each time you buy a coffee, and then after a certain number of stamps, you get one FREE!
DID YOU KNOW...
...that research shows Australian consumers for the most part want to join Customer Loyalty Programs?
Only 7% of Australian consumers surveyed indicated they have never joined a Loyalty Program before*.
Not only that, but 52% of Australian consumers reported being members of at least one restaurant Loyalty Program, and Loyalty Programs on average increase a restaurant's overall revenue by 5-10%**.
This should come as good news for owners of hospitality businesses, with Loyalty Programs presenting a number of exciting opportunities…
An effective and well set up Customer Loyalty Program will allow you to:
Reward your customers
Encourage and foster customer loyalty
Get more repeat orders
Grow your sales revenue
Not only that, they also provide a way to gather important customer details and gain insights into your customers' purchase habits. This in turn allows you to offer a more personalised service.
→ Customer Loyalty Programs must deliver value to your customers as well as your business.
Remember the 3R’s:
Relevant, Redeemable and Reliable.
Customer Loyalty Programs must deliver benefits consumers actually want, they need to be easy to claim and they must be clear and consistent.
Discounts on every purchase and Free Products
are the most attractive rewards for consumers*.
In order to maximise the benefits of a Customer Loyalty Program for your business, your program needs to be easy to manage and well integrated with your existing set up.
This will remove operational costs and the need for extensive staff training.
At Zwift, helping our business partners create and manage their own customised Loyalty Programs is one of the many features of our service.
We can set you up with a Loyalty Program exclusive to your business, where you can choose everything from the number of stages to the kinds of rewards on offer.
Not sure where to begin?
That’s where our experienced and dedicated team of marketers can step in to provide you with the right advice for your business.
Get in touch with the experts at Zwift today to learn more about how your business can benefit from customisable Customer Loyalty Programs.
*2017 “Recipe for Engagement: Essential Ingredients for a Restaurant Loyalty Program. An Oracle Hospitality Global Consumer Survey”
**2016 “Social Annex, Customer Loyalty Statistics”