Is your database managed securely and in compliance with the Spam Act?
We have all heard of malware, spyware, identity theft and data protection. But what does it all mean for your business?
Retail owners often neglect the importance of keeping their database safe, exposing themselves and their customers to unlawful internet activities and other risks.
At Zwift we take the utmost measures to ensure each and every one of our business partners’ databases is securely stored and used in adherence with privacy policies.
Here are a few important aspects to consider when deciding to appoint a third party to manage your database or when looking after your database yourself.
Your database should be yours only
Choose a company that never cross-promotes your customer database to competitors and other third parties. This will ensure your customers’ details are safe and they only receive information that is relevant to their purchases from your business.
It will also allow you to promote to them directly and to earn their loyalty over time. The risk in collaborating with aggregate companies is that your database is never truly your own and may be shared with anyone who is considered suitable by the aggregator.
Data servers must be 100% secure
From impenetrable firewalls to up-to-date security certificates, the servers that are storing your database must be equipped with all the crucial security configurations.
Opt for providers that offer data encryption and backups across multiple sites so you can feel assured that the sensitive customer information in your database is in safe hands. Secure servers also safeguard online transactions and protect users from malicious software such as viruses and spyware.
If you are unsure, ask your potential provider about the security warranties they can guarantee.
Don’t forget about the Spam Act 2003
If you have a business that receives customers’ personal details, you should be aware of the Spam Act of 2003 and how it may affect you.
According to the Australian Communications and Media Authority, or ACMA for short, the Spam Act 2003 “prohibits the sending of unsolicited commercial electronic messages — known as spam” within Australia. This means business owners must ensure they have their customers’ consent, whether direct or inferred, before sending any communications for commercial purposes.
In addition, database subscribers must be able to opt out and be removed from future communications.
So make sure your chosen database manager has policies and procedures that are fully compliant with the Spam Act and do not disclose sensitive information to any third parties.
If you have any questions or concerns about how your database is managed, contact the Zwift Marketing team today.
Call 1300 768 877