Sport is a big deal to us Aussies. Whether it's backyard cricket, footy with the mates or soccer on the weekend – we love 'em all!
Watching sports is equally a big deal. Who doesn't enjoy getting together with their best buds to watch the big game?
That's why marketing around sporting events like the AFL, NRL, Melbourne Cup and the like works so well.
Use the below tips to make the most of upcoming sporting events and make sure your business stays ahead of the game!
Tap into impulsive purchases
Sporting matches and events call for habitual and impulsive buying. This is the time to entice customers with great offers they can't refuse. Make sure to promote sides, sweets and drinks as customers will be more likely to add a few more extras to their orders when sharing the excitement of the game with their family and friends.
Stay on trend
Keep track of the most popular items purchased during sporting events. This will help you identify the items your customers love most as well as customise your offers and promotions for the future.
Boost your business during events according to their physical location. If there's a game happening in your neck of the woods, or if your region's team is due on the field – take advantage! Local matters, so organise themed promotions around specific teams, games and locations, and make every opportunity count.
Get behind your team
We're a passionate bunch. We like to get involved and put our hand up. So why not get your business supporting a local footy or soccer club in the area? You'll not only be helping out your local community but also increasing brand awareness. Needless to say, customers are a lot more likely to purchase from a business that gives back. Two birds, one stone.
So…ready, set and score by putting a little thought into developing the perfect sports marketing strategy!