Having the kids at home during the school holidays means parents get to do all the family activities they have been missing out on. This provides a great opportunity for restaurants to make this time more relaxing and enjoyable for their community and loyal patrons. In return, it means more orders over the period so there is no reason why you shouldn’t get involved. Here are some ideas to consider for the upcoming school holidays: Give parents a few extra hours to spend with their kids No school for the kids means parents have to juggle even more tasks, which can take away from spending quality time with the family. Let them know you can take care of their cooking chores by sending out an email campaign with an offer for the whole family to enjoy. Be creative or get in touch with the marketers at Zwift for help with planning an offer. Take the stress away caused by piles of dishes & fussy eaters Often customers don’t need a huge incentive to order in because of the convenience it provides, both in terms of time and effort. Getting takeaway also solves the issue of catering for different dietary requirements and preferences in the family. Do you have dishes that cater for fussy eaters or that are perfect for sharing? Make sure you highlight these to your customers. Give your customers a reason to be loyal The value of a loyal customer goes beyond the regular orders they place. A loyal customer can be instrumental to your business by making it a part of their family traditions. To build this connection with consumers, think about what makes you stand out from your competition. Do you offer impeccable service? Do your staff have experience or qualifications that make them unique? What is the story behind your business? Share your journey with your customers and make them feel part of it!